25A- What's Next?

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 25A
April 6, 2020


Existing Market:

Step 1- Next for my venture, I want to develop and app that will make the donor/organization/student relations much more intimate and cohesive. Through this app, we will allow for communication in order for donors to directly be able to see how they helped a student.
Step 2- Two out of the three of my interviewees could not think of something that they would change about the direction I want to take with my organization. They all thought my innovative idea of developing an app would be the next best thing to do once my organization is up and running. However, my third interviewee did suggest that I create a social media account for my organization and creates advertisements on a platform. She suggested that I use Facebook because adults that are in my segment are more likely to use Facebook over Instagram or any other social media platform. I think this is a great way of advertising and getting my organization's name out there because social media has become so widely used.
Step 3- In terms of growing in my existing market, I believe the best thing to do is prioritize advertising and spreading awareness of the issue and getting the organization's name out there. I believe social media is a great and simple way in order to advertise because so many people in today's society have an account on one platform or another. I see many new and smaller companies start up on Instagram or Facebook and grow exponentially from the popularity solely on social media. This is something I want to parallel with my organization and hope for it to grow that easily especially with the issue I am addressing and the severity of it.
              However, I believe creating a Facebook page for my organization directly captures the age group of customers I want to target. Because Instagram has a younger audience, I do not think younger adults and children would be willing to help my organization as older adults are from a financial stand point. I think Facebook is a great platform to use in order to capture exactly this and to get the attention needed in order to kick start the popularity of my organization.  This will most definitely help to get my organization's name out there and guide it in growing in my existing market.


New Market:

Step 1- B2C is the radically different market I have chosen
Step 2- I can create value in the B2C market through spreading awareness through a typical B2C companies such as Netflix or McDonald's. I can collaborate with one of these companies in order for them to inform their consumers that a percentage of the amount they are paying those companies for whatever product or service, will be donated to the Equal Education opportunity Organization in order to help students who do not have necessary resources in order to learn properly. I think this will encourage many people in this market and will encourage them to help both the B2C company and my organization as well.
Step 3- Both of my interviewees suggested that I collaborate with a company and offer a deal to customers in the B2C market. This offer may look like a discount for a product of their original B2C company if they donate to my organization. Ultimately this would be a rewarding system for those who choose to donate and help a cause, the reward being a discount to a company in the B2C market.
Step 4- Overall, I learned that this market is very diverse. To be completely honest, I did not know that companies were categorized into certain named markets based on the tactics they use in order to advertise for their certain type of product or service. I learned that the B2C market is very diverse and one of the most popular markets. This particular market includes "every day life" products and services that customers will seek such as Netflix or McDonald's. It surprised me how diverse this market is and how relevant so many companies are to this particular market.
              My assumptions for this market were not correct, as I thought this particular market was much more narrow with how it categorized certain companies to be included or not. I also had no idea how popular this market is in regards to companies that are so popular in our society today, in the US at least. Knowing how popular and widely known the companies of this market are, it has brought me to believe this market is more attractive than my own. However, there are different purposes for each one, so it is hard to quantify and measure the attractiveness of each in comparison. Many people have different priorities and that will determine the attractiveness of each market to that particular individual.