12A- Figuring Out Buyer Behavior No.1

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 12A
20 February 2020


I chose my segment to target students who attend and staff who work at poorly funded public schools throughout the US, that are directly affected by the lack of adequate resources provided by the school due to financial challenges. Students who fall into this category would be anywhere in public elementary,middle or high school.

In order to find three people that would qualify for my segment to be interviewed, I went to the Gator Swim Club Practice(which is right after my swim practice) in the O'Connell Center. Here I happened to find a lot of students who attend poorly funded middle schools and high schools throughout Gainesville. Two of my interviewees are students at Gainesville High School, one a sophomore and one a senior. They both agreed that there is even a lack of resources at her school in regards to enough available computers in the classrooms or labs. In order to find a solution to this problem they told me that there is a sign up sheet in order to get in line to use the computers. In their google searches related to this problem they always are on the lookout for cheap computers or tablets that they can use in replacement of those at school, but talk with their parents and have trouble affording them. My third interviewee is a middle school student at Fort Clarke Middle School and he said his education was definitely influenced by the lack of resources at his school. He specifically said that there was a lack of paper and printing at the school, so in a lot of the lessons, his teachers were only allowed to make a couple copies of whatever needed to be printed and the class had to share. He said in order to help this problem he would try to take a picture of the paper needed for the lesson and look at it off of his phone, but often times that would lead him to be distracted and go on social media or start texting, so he wasn't completely focused.

I found that all of my interviewees had a lot in common in seeing opportunity in this unmet need that affects their education. Although they dealt with different problems, it all roots from a lack of funding and resources provided to the students and staff.

My interviewees all deal with the effects taken upon their education as a result of this poor funding. They agree that this solution of fundraising and donating would have a hug positive impact on their lives and would help their motivation to learn and work their hardest. They were all definitely aware of the need and believe we need to spread awareness throughout the US of how much this problem could affect their futures.