21A- Reading Reflection No.2

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 21A
March 31, 2020



Innovation and Entrepreneurship, by Peter Drucker

1. This book is separated into three different stages that Drucker believes is crucial to know as a successful entrepreneur. These sections include the practice of innovation, the practice of entrepreneurship, and entrepreneurial strategies. Each of these stages all develop a constant theme of innovation seen throughout the book, pointing to the importance of constantly innovating in order to find new opportunities, how to efficiently carry out innovative ideas to become successful, and how to identify an appropriate way to introduce your innovation to the market. Throughout this whole book, Drucker consistently encourages not only the importance of innovation in entrepreneurship, but especially the correct way to do it in order to be the most successful in any given market. He lists the seven main sources of innovation to support his claims and also points out the importance of keeping up with financial and social aspects or elements of being innovative and one step ahead towards success.

2. I believe this book completely connects with what we are learning in ENT3003 with out own business concepts. By reading this book, I am able to apply it to my business concept in order to put my innovative ideas into perspective and to assure that they are paralleling the techniques and advice Drucker gives. Similarly to Professor Pryor, Drucker constantly enforces the importance of being innovative and different in your entrepreneurial idea or career.

3. The exercise I would design for the class is for every student to conduct an analysis or reflection for their business concept and the seven main sources of innovation in Drucker's book. They would need to answer each of the following things and in detail connect each source with their business idea in order to check of all of them. The sources are: The unexpected(unexpected success, failure, unexpected outside event), the incongruity(the reality of your business concept as it actually is or how it ought to be), innovation based on process need, changes in the industry or market structure that would have immediate effects on your business, demographics,potential changes in perception, mood, and meaning for your product/service, and how new knowledge would affect the innovation of your business concept.

4. I was surprised to learn about how frequently and how severe changes in the market can be. I always thought a company was able to create whatever they did and as long as it was innovative, would be successful in a society like ours today. I learned that social and financial patters in the market have a dramatic effect on each business in that market and how much those businesses have to constantly be prepared for a change and learn how to adapt quickly through innovation.

20A- Growing Your Social Capital

Kalie Novosedliak
Professor Pryor
ENT3003, Assignment 20A
March 24, 2020


1.
Jennifer Templeman

Expert on your market

I found Jennifer by Google searching the best nonprofit organizations that aid the educational system and found Jumpstart, the organization Jennifer is a part of. I found her contact information at the bottom of the home page with her email and phone number and contacted her with that information.

Jennifer did me a favor and was able to give me advice on the tips and tricks Jumpstart used in order to become so successful. In return I donated to Jumpstart in order to help their organization.

Including Jennifer will advance my networking skills and we have developed a relationship where I feel like she will always be more than happy to answer any questions I have regarding our market.


2.
Christine Patton

Domain expert of your industry

I found Christine's contact information on the home page of the Jumpstart organization website. Her phone number and email was listed under her role for Jumpstart which is the head of the Research and Evaluation wing.

Christine did me a favor in educating me the steps Jumpstart takes in order to evaluate their own success, the logistics of their actions and funding, and the research needed to be done in order to make sure they continue on the right track in regards to their long term goals. In return, I donated to the Jumpstart organization in support of not only the organization itself, but the issue it stands for.

Including Christine in my networking skills has definitely broadened my opportunity for connections with my business concept and will help me follow the steps that made them so successful, hoping that my organization will mirror similar success.


3.
Quenita Fry(Expediacares Ambassador)

Important Supplier to your industry

I Google searched companies that dedicate effort into aiding the education for children not only locally, but globally as well because I realize some larger companies have the platform to do so. Expedia has a program called Expediacares that reaches out globally and locally to better the lives of children through educational programs and supporting the learning experience for public schools.

Christine did me a favor in educating me on Expediacares and the background and actions that go behind making this campaign so unique. I loved learning about how Expediacares was started and hearing about how many people are devoted to participating in this campaign in order to make a difference in children's' lives all around the world.  I did not necessarily do anything in return for this, but I did more research on this program and have spread awareness by telling friends and family about Expediacares.

Including Quenita Fry in my networking has advances my opportunity in knowing that I can run any of my ideas by her and getting her own, genuine opinion based off of her experience and knowledge from working with Expediacares and being so involved.



This experience most definitely has shaped and furthered my passion for such a cause. It was great to learn about everyone's experience in this industry and market. I can relate to these people and the passion for wanting to make a difference in the education system. It encourages me to be more confident in future networking events and not be afraid of sharing my passion and my vision and getting feedback in order to improve in my ideas. This differed from my past networking experiences because it directly related to my own business concept, so I found myself to be much more interested and engaged in this networking process rather than with other companies/individuals.

19A- Idea Napkin No.2

Kalie Novosedliak
Professor Pryor
ENT3003, Assignment 19A
March 24, 2020


1. I am a collegiate athlete attending the University of Florida. As a college student, I fully support the idea of encouraging the importance of education and how it directly pertains to future success. Some of my talents include swimming, playing the piano, and surfing. I find that these are all hobbies that require dedication and ambition in order to be successful, which I think parallels the characteristics of a successful organization and entrepreneur. Some of my aspirations include creating a more stable and equal educational system throughout the US and eventually expand to globally. This is something I am very passionate about because I am aware of the unequal opportunities that are present to students throughout the US. I see my business concept playing a role in my life knowing that I am helping others and influencing others' lives through the efforts of my organization. This is a huge role in my life because I understand that it will take a lot of time and effort in order to keep it successful.

2. The unmet need I am addressing through my business concept is the lack of funding given to schools throughout the US that do not allow for students and staff, especially teachers, to learn and work at their greatest potential. Especially for students, adequate resources should be available in order to get the best learning experience. My organization involves fund raising events across the country in order to donate to these particular schools that do not have the resources necessary for their students and staff. My organization also offers the opportunity for customers to donate any unwanted technology that still works such as printers, computers, tablets, etc that will be immediately implemented in the learning style of these schools once enough resources are available.

3. I am offering it to a wide range of customers that obtain various demographic and psycho graphic characteristics. Ultimately, I am offering this to anyone who feels passionate and generous in helping this unmet need that is so widespread throughout our country and such a severe problem. My customers will most likely be older adults all over the country that are aware of this problem.

4. My customers will put money and donations into my service because it directly gives back to those in need, particularly those who our society's hands are in. In an effort to help this issue, my customers know that their donations are greatly affecting the lives of these students most importantly and providing them with a better education to set them up for successful futures.

5. The intentions of my business concept/organization are what ultimately sets me apart from the rest. The passion and drive behind this whole organization will show and make it much more attractive to customers wanting to donate and help. Exposing the severity of this problem is part of the campaign. Another thing that sets my organization apart from the others is the concept that every customer will get some form of gratitude for donating, whether that may be a picture of a student with a resource the customer provided, or a thank you letter from a student that received help directly from them.

I believe each of these five elements most definitely work together, and help strengthen my business concept. I like this assignment because it forces me to think of the logistics of this organization and how I can make it the best possible. From my feedback on my first Idea Napkin, I was encouraged to be more in depth with my answers to get a better understanding of the "how". Another piece of feedback I got was to keep in mind the importance of being different and how setting my organization apart from the others is important to be successful, so incorporating more ideas into this element was one thing I tried to focus on.

17A- Elevator Pitch No.2

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 17A
March 19 2020


1) https://youtu.be/dYpAXSsRl9o

2) For my second elevator pitch, I rally wanted to take into consideration the feedback I got from my first one in order to improve in the delivery of my pitch. I got very positive feedback from peers in my group in regards to the way I delivered my speech. They said I seemed smooth and and natural and liked my hand motions. This is something I focused on for this elevator pitch and I also was able to talk all off of my head rather than memorizing the majority of it. I though all of their feedback was very useful and insightful and I will most definitely keep it in mind when completing further elevator pitches.

3) Based on the feedback, I didn't change much. I more so wanted to make it feel more natural rather than memorized. I found it much easier to freely talk about my opportunity after looking over feedback and watching my first elevator pitch and looking for things I could do better.

18A- Create a Customer Avatar

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 18A
March 19 2020

This is my Avatar, Ruth. She is a middle old(70 years old), American woman who has a passion for helping children and an advocate for making sure they all have the opportunity to get an education. Her hobbies include doing yoga, babysitting her grandchildren, and taking her dog on walks at the beach. She drives a black Mercedes Benz. She loves to read and believes it is a crucial aspect of learning especially for young adults as they go throughout elementary, middle and high school. Her favorite books would include The Smartest Kids in The World by Amanda Ripley and Savage Inequalities by Jonathan Kozol. Although she rarely watches TV, when she does she often reaches towards the Food Network Channel, the news, or HGTV. She has one biological young daughter(30 years old) who has a son and a daughter herself. She loves Obama and believes he is the best president of all times.

One thing I have in common with my avatar is our passion to seek equality in the educational opportunities given to students. I do not think this is a coincidence because this is such a widespread problem throughout our society not only nationally but globally and there needs to be a solution to this problem.

16A- What's Your Secret Sauce?

Kalie Novosedliak
Professor Pryor
ENT3003 Assignment 16A
12 March 2020


1. Ever since I was 8, I have competitively swam and have developed an unparalleled work ethic in what I do when training for the sport at the collegiate level. I have 9 practices a week, making sure I have good time management in order to get work done, on time, and with quality. It has taught me how to be productive in everything that I do and give 100% at all times.

2. My mom is a very organized person, so I grew up constantly being influenced by that. Luckily, I picked up on her good habits in being organized and it has helped me a lot in getting work done and learning how to handle things a certain way in order to make the most out of everything I do whether its with my school work, how well I keep my room and my house, or simply just planning out my week to ensure I will not miss anything.

3. My parents have always encouraged the importance of communication to me growing up not only with them, but with my relationships with coaches, teachers, teammates, significant others, friends, etc. This has most definitely made a huge difference in having healthy relationships with people in my life and minimizes the probability of miscommunication that leads to potential problems.

4. My personality is very honest and upfront when necessary. I am not afraid to stand up for something or speak my mind regarding something that I think is wrong or negatively affecting me or anyone around me. I believe this is important and connects to communication.

5. As an older sister and first child, I would definitely say that I take on a "mom role" over my brother. My friends have even told me I am the mom of the group in always making sure everyone is okay or if someone needs something I am the first person to help. With this comes a characteristic of responsibility that I feel I obtain from being an older sister and as a part of my personality to begin with.


Interviews:

1. My roommate, Ellie
Ellie said that I am very organized and responsible with how I approach things and take care of things. She also said I do a good job in staying on top of important things and prioritizing.

2. Mom
My mom said that I am very independent and responsible with what I do and how I handle everything that comes my day. She used my move across country to go to college as an example of my independence.

3. Dad
My dad said that I am good in knowing when to have fun and when to buckle down and focus. He also said that I give 100% effort in everything that I do.

4. Coach
My Coach said that I am very ambitious and hardworking in the classroom and in the pool. He is proud of the changes I have made and how coachable I have become over the past two years at UF.

5.Brother
My brother emphasized that I am responsible and good at taking care of things and people. He said I am always considerate of other people and have looked after him constantly.


Reflection:
After these interviews and a reflection on myself, I have found a lot of parallels in what others perceive me to be and how I see myself. I decided to interview people who are closest to me that know me best in order to get the most accurate reads on certain characteristics I have like responsibility, hard working, efficient, etc. I don't think there are any differences in my part 1 and the interviews and I would not change anything from my part 1. 

15A- Figuring Out Buyer Behavior No.2

Kalie Novosedliak
Professor Pryor
ENT3003 Assignment 15A
12 March 2020



I determined that the individuals who fit in my segment were those directly and indirectly affected by the lack of adequate resources provided to public schools as a result of a low-income community or poor public school funding. I found three people on the UF swim team to interview, who attended preliminary school in the Gainesville community that experienced aspects like these. To my customers who actually fund the nonprofit organization I created in order to help this issue and unmet need by my specific segment, each of them believe that buyers(those who donate) pick where to contribute to based on the legitimacy and based on the particular purpose of that organization and what they feel most passionate about. All three of my interviewees said that they would either donate cash or finance depending on the organization and how widespread the issue is throughout the US. This would have to be an online transaction unless those donating have a local funding event held by my organization in order to donate in person there. The post purchase evaluation would be the easiest and most straight forwards part of this interview that I found their answers to all parallel. They said as long as their money is going to a good cause and aiding someone or something that is in need, they will feel that the purchase was a good idea. They said a bad purchase would be donating to a cause that they feel should not be a priority in fixing and furthermore that goes through an organization that lacks legitimacy and clarity in how exactly they approach the issue through funding and donations. All three of my interviews were very similar in that they all agreed that the pre and post purchase evaluation are very important when determining the future success or failure of an organization, product, etc. They believed that because my organization addresses an important issue, they feel that as part of the segment of my issue it will be popular. These interviews leave me to believe that my organization in efforts to help this cause will be successful in regards to the aspects addressed of this assignment.