30A- Final Reflection

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 30A
April 22, 2020



This semester went by so fast and I think ENT3003 is one of my favorite if not my favorite classes I took this spring! I realized you learn a lot about yourself in this class and think about some things I never thought of before! I never really considered myself as the creative type because I have much more of a mathematical working brain but this class really pushed my limits and forced me to be creative and think outside the box.

Having to create my own business concept and decide what I would want to do as an entrepreneur is the best experience I had in this class and something I will remember for a long time. I'm proud of finding different ways to make my business concept fit into the assignments because it is much different than coming up with a straight forward and simple product. This forced be to think more in order to make sure my organization would be successful and meaningful.

I definitely think I have gained an entrepreneurial mindset from this course and gave me a whole different perspective on all of the elements and aspects that go into having your own business and how hard it actually is to be successful in this type of environment. I liked reading biographies about famous entrepreneurs and realizing how hard they had it before ever becoming successful. I would definitely say I think like an entrepreneur and emphasize the importance of hard work and not giving up on your ideas.

For future students of this course I would definitely say be creative and put effort into every assignment in order to get the most out of this class. This class is very hands on and I like that Professor Pryor allows you to kind of create your own schedule and format of when and how you do these assignments. Being creative and thinking outside of the box is important in this class in order to learn as much as I did.

29A- Venture Concept No.2

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 29A
April 22, 2020

1)
Opportunity:

It has become increasingly common in not only the US educational system, but our global educational system, that many public schools throughout are not given adequate funding in order to provide resources necessary for it students and staff. In our continuously evolving society, education has become more and more important and believed to provide the most stable future and set an individual up for a successful career. Today, it is more common to attend school and get an education, whether it be at the elementary, middle, high school, or collegiate level. Regardless, our society encourages the importance of getting an education especially for younger generations in order to ensure that they will be set up for success.

But how do we know that this will happen if so many public schools don't have the resources to do so? It is our job to ensure that our students who choose to get an education for the better of their future have the adequate resources in order to make their learning experience the best it can possibly be. Technology is something that is constantly being implemented in our schools teaching styles, however lacking technology is so common throughout these poorly funded public schools, which is what creates such opportunity in this environment. As a college student myself, I can verify that technology is necessary in all of my classes as the curriculum is mostly online through the Canvas platform. Many of my classes are also hybrid or completely online meaning it's crucial to have a computer of any kind in order to even take the class and get access to the lessons. I could not imagine not having the resources necessary to be successful. However to compensate, students and teachers around the US specifically have been forced to share available resources, which does not provide the more efficient and effective way of learning.

For example, with a limited amount of computers readily available to the students, switching off usage and having to create a list of who can use it and for how long has been a way of satisfying this need. However, limiting students in their time to use the technology which is crucial in lessons can only hurt their education. Especially in today's society where we have become so dependent on using technology, learning how to correctly use technology is important not only at the academic level, but socially as well. My organization targets to help students around the US that have are dealing with these issues, and my segment includes adults of any age that feel passionate in helping this unmet need. Although this big opportunity will last for a long time until completely solved, I believe this mission is urgent and it is the Equal Education Opportunity Organization's effort that will help to create a more equal educational system throughout the US.

Innovation:

My innovative service is called the Equal Education Opportunity Organization. It is a non-profit organization that strives to help the unmet need of having adequate resources in order to help students and teachers learn to their fullest potential. Its sole purpose is to provide aids for this specific issue as we understand the importance of creating equal educational opportunity for all students through an equal educational system. Setting up students for successful futures is our ultimate goal. In order to do so, we will hope fundraising events first locally, and hopefully expand nationally and even globally, to help public schools that do not have the luxury other schools may have due to a lack of funding. At these fundraising events, people will be able to make money donations or technology donations. We will take any unwanted technology people may have sitting around their houses or offices that are not being used and put them to good use in these schools. It is a great way of recycling technology and allowing these public schools to fully enjoy and utilize them through lessons being taught in class.

Technology has become such a huge aspect of our society today, and schools have increased the incorporation of technological devices used in order to aid the learning experience for students. This is the goal we are pursuing for public schools that do not necessarily have those luxuries. However, dedicating the fundraisers of both money donations and technology donations will make a huge difference for these students. Once these people donate, we will ask for their email or phone number and contact them with pictures of students that benefited from their donations so they can directly see how they changed a life. This makes our organization much more intimate than others in the market.

Venture Concept:

People will invest in this organization because of its good intentions and passion behind making a difference for not only the student's futures, but our society's future as well. They may be making a switch from making donations to another organization to ours, or simply adding our organization onto their list as a cause they would like to donate to. I do not believe this would be a very difficult decision to make especially because my customers are most likely already willing to help an issue either similar to ours or completely different. Also, I believe their willingness to help a new organization and help spread awareness to the issue we are addressing is their goal as well. My competitors may be considered to be other organizations that target to help this specific issue.

Although our overall goal is to aid those in need of help and realizing that these similar organizations are doing so, the amount of donations they receive can negatively affect ours, which is the sole reason as to why they are competitors. In a way, we are all working together rather than competing. Our business location plays a huge role in our potential success, we will target to expand from locally to nationally, however we will target more densely populated cities in order to give as many people as possible an opportunity to donate if they wish. In order to ensure that our organization and service will last with efficiency and effectiveness, we will need a lot of employees involved to help this organization expand to the extent we want it to. We will set values for our employees to keep in mind with everything they do in regards to the organization. These will be instilled in our employees actions and decisions. Staying organized and maintaining adaptability is very important for our organization in that we will not necessarily all be in one factory building together at one time. Trust is something these employees will need to respect due to my lack of ability to micromanage the organization at all times.

Three minor elements:

The most important resources I have are networking and adaptability. Firstly, it is crucial as a new organization to be able to network with other similar companies/organizations/individuals who have experience in this particular market. This will not only help by advice, but they could also potentially support our organization by a way of advertising for us in our initial stage of starting up. Our adaptability should be something unparalleled by other organizations, which is something that will set us apart from other competitors. We will make sure to be able to adapt to any changes in the market, socially, etc. and will prevent from letting those changes hold us back as an organization and potentially try to use these changes t o our advantages even. Next with my current venture, I want to be able to develop an app connected to our organization that people can download and stay in touch with any news or updates we have. On this app, people will be able to make accounts and individualize their profile. They can make monetary donations through this app and I think it would be a good idea to encourage donations through a competition between account members and reward the winner who donated the most to receive some type of reward, whether it be earning a trip to be able to meet some students who benefit from their donations, etc. Also, I want to be able to upload pictures and videos of students who benefit from these donations and direct them to those who donated. This would make our organization much more intimate and make our donors feel much more involved and in touch with where exactly their donations are going and allow them to first hand see how they are helping someones life. If I launched, five years after I would want to see my organization expanding from state to state to become a national organization. I ultimately just want to expand my organization as much as possible in order to spread awareness of this issue and help as many students around the US as possible, which is my vision and mission as an entrepreneur.


2) I got super positive feedback from Danielle and Cameron on my last Venture Concept. They both explained that they were able to understand my business concept and lot better from this assignment. Danielle also said that her mom is a teacher and experiences some of these hardships first hand, which is so cool to see and even emphasizes how common this issue is, much more than we may realize! Cameron also gave great feedback and recommended I break up my paragraphs a little more in order to make the reading much more approachable, so that's something I tried to do in this one. Overall I got really positive feedback on my last venture concept!

3) Based on my positive feedback I didn't want to change too much. Cameron recommended on my last venture concept to break up my paragraphs a little more in order to make them easier to read. That is something I wanted to make sure I did in my second venture concept, which hopefully helps. I also changed some things here and there and gave a more personal perspective as a college student in order to help give a better understanding of how important this is to me and how I wouldn't be able to be nearly as successful without adequate resources which makes it much more important for me to help others who face that issue.

4)

28A- Exit Strategy

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 28A
April 14, 2020


1) I definitely intend to protect my venture as a family business and pass it down to my children.

2) I chose this particular strategy because my venture is to help a good cause. If my organization is successful and continues to help people I want the future generations to continue this passion and see the issue it stands to address. This is an on going problem our educational system faces, so I feel it is important to pass down an organization that changes lives to my family in order to encourage them the importance of helping people.

3) I do not think my exit strategy has had much influence on my venture. My exit strategy did not have an influence on the opportunity I saw because I definitely had this passion prior to thinking about what I would do with the organization in the far future. I do believe my exit strategy had an influence on my venture's growth intentions however in knowing I wanted to keep my organization family oriented for as long as possible, but it did not have an influence on how I planned to acquire resources.

27A- Reading Reflection No.3

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 27A
April 14, 2020


Coco Chanel by Lisa Chaney

1) What surprised me the most about this biography was Chaney's ability to actually write a biography solely based off of letters and commentaries from other people. I thought it w really interesting that they were able to speculate Coco Chanel from these outside sources to make a full, in depth biography about her. Something I admire more about Coco Chanel is her ambition and her willingness to work as hard as she needed to in order to get her designs out there. She didn't come from a necessarily stable childhood or background and it is inspiring to see someone as successful as her to work hard to get where her business is today rather than the success being handed to her. Something I least admire about Coco Chanel is her dependency on men. Although I knew this is most likely a result of her upbringing and a lack of a male figure because her father wasn't necessarily involved in her life, I would have admired her much more if she grew to be an independent woman that did not rely on a male. Coco Chanel most definitely experienced challenges and failures with her business, mostly involving a loss of money or lack of bringing money in. She did not let this discourage her and she continued to work harder in order to overcome this challenge.

2) Coco Chanel was very good at finding opportunities to help her business. She paid close attention to current events that could possibly allow her to take advantage of in order to better her business. She was also very good at networking and was good at ensuring people would invest in her business. She was very determined and seemed to go the extra mile in order to get something she knew would help her business.

3) I was confused about the speculation of Coco Chanel being a spy during the war for the Germans. This seems so far out of her character, however knowing her determination I do believe she would do anything it took in order to get her brand name out there so it could definitely be a possibility.

4) 
  - What is your relationship with the Germans and were you ever a spy?
  - What is one piece of advice you would give to any individual who wants to follow the same path you did in regards to owning  a business in design?

5) I think Coco Chanel's opinion of hard work is you get out what you put in. Working as hard as possible for your brand or in whatever you do will eventually lead to a success with patience. I think Coco Chanel would encourage how important working hard is especially as an entrepreneur in such a competitive market. She definitely believes her hard work and unwillingness to give up is what made her brand so successful in the end.

26A- Celebrating Failure

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 26A
April 14, 2020


1) Something I continuously failed in this semester was in swim practices or at swim meets. This is actually something I have been struggling in and out of for the past couple of years. I have not been able to perform as well and as consistently as I had in high school so I have experienced a lot of failure with swimming in the past couple of years at UF. This particular failure occurred at my end of season swim meet when I swam the 200 free. Prior to this swim, I had a decent 500 free and although it definitely wasn't close to what I have done before, it still gave me hope that I was moving in a positive direction performance wise, giving me more hope that my 200 free would show positive results too. I remember being nervous for this race because I had subconsciously put more pressure on myself in hopes that my performance would parallel the same results as my 500. However, a big part of swimming and really any other sport is the mentality you are in prior to your race or even during. Because of this pressure I immediately felt tight and stiff after diving in the water, which is a hard physical and mental challenge to overcome especially during a race. I touched the wall and knew it wasn't as good as what I hoped for. My personal best is a 1:49.25 and I went 1:51.81. Although a two second difference seems like the blink of an eye, in swimming its much more than it may seem especially after not dropping any time for a couple of years. This is a time that I would consider a failure both physically and mentally.

2) From this, I was able to take away a lot of information about myself and some things I need to change for the next race. I realized I do the best when I don't put any pressure on myself and just have fun. Psyching myself out seconds before a race will make me over think every movement and distract me from actually swimming the race with full effort put forth. I have trouble with the mental side of swimming and think it is a big factor of why my performance has not been able to be as consistent. I need to focus on myself and control the controllable, being my mindset and the things I do leading up to the race like warm up, what I eat, hydration, etc.

3) I would say I handle failure pretty well. Especially in swim, it is more common than not to fail in either a race or a set you do in practice. However once you have a good race or practice those are what keep you motivated to strive for more. Even the failures are needed in order to improve and learn about what is best for you because every swimmer is different. We all have different routines and figuring out what works best for us is truly through trial and error. I view failure as another opportunity to learn and improve and emotionally although I may be frustrated, I know if I keep giving my all it will eventually pay off when I least expect it. Swimming for me at least is something much bigger than just myself, its a team. So if its especially important for me to stay positive for my teammates and make sure they have a good race even if I don't. This class had definitely taught me to take more risks and be confident in what you do and the risks you take. Some of the most successful people regardless of what it's in are not afraid to take risks and use the trial and error method. This is something I want to gain confidence in and try more of.

25A- What's Next?

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 25A
April 6, 2020


Existing Market:

Step 1- Next for my venture, I want to develop and app that will make the donor/organization/student relations much more intimate and cohesive. Through this app, we will allow for communication in order for donors to directly be able to see how they helped a student.
Step 2- Two out of the three of my interviewees could not think of something that they would change about the direction I want to take with my organization. They all thought my innovative idea of developing an app would be the next best thing to do once my organization is up and running. However, my third interviewee did suggest that I create a social media account for my organization and creates advertisements on a platform. She suggested that I use Facebook because adults that are in my segment are more likely to use Facebook over Instagram or any other social media platform. I think this is a great way of advertising and getting my organization's name out there because social media has become so widely used.
Step 3- In terms of growing in my existing market, I believe the best thing to do is prioritize advertising and spreading awareness of the issue and getting the organization's name out there. I believe social media is a great and simple way in order to advertise because so many people in today's society have an account on one platform or another. I see many new and smaller companies start up on Instagram or Facebook and grow exponentially from the popularity solely on social media. This is something I want to parallel with my organization and hope for it to grow that easily especially with the issue I am addressing and the severity of it.
              However, I believe creating a Facebook page for my organization directly captures the age group of customers I want to target. Because Instagram has a younger audience, I do not think younger adults and children would be willing to help my organization as older adults are from a financial stand point. I think Facebook is a great platform to use in order to capture exactly this and to get the attention needed in order to kick start the popularity of my organization.  This will most definitely help to get my organization's name out there and guide it in growing in my existing market.


New Market:

Step 1- B2C is the radically different market I have chosen
Step 2- I can create value in the B2C market through spreading awareness through a typical B2C companies such as Netflix or McDonald's. I can collaborate with one of these companies in order for them to inform their consumers that a percentage of the amount they are paying those companies for whatever product or service, will be donated to the Equal Education opportunity Organization in order to help students who do not have necessary resources in order to learn properly. I think this will encourage many people in this market and will encourage them to help both the B2C company and my organization as well.
Step 3- Both of my interviewees suggested that I collaborate with a company and offer a deal to customers in the B2C market. This offer may look like a discount for a product of their original B2C company if they donate to my organization. Ultimately this would be a rewarding system for those who choose to donate and help a cause, the reward being a discount to a company in the B2C market.
Step 4- Overall, I learned that this market is very diverse. To be completely honest, I did not know that companies were categorized into certain named markets based on the tactics they use in order to advertise for their certain type of product or service. I learned that the B2C market is very diverse and one of the most popular markets. This particular market includes "every day life" products and services that customers will seek such as Netflix or McDonald's. It surprised me how diverse this market is and how relevant so many companies are to this particular market.
              My assumptions for this market were not correct, as I thought this particular market was much more narrow with how it categorized certain companies to be included or not. I also had no idea how popular this market is in regards to companies that are so popular in our society today, in the US at least. Knowing how popular and widely known the companies of this market are, it has brought me to believe this market is more attractive than my own. However, there are different purposes for each one, so it is hard to quantify and measure the attractiveness of each in comparison. Many people have different priorities and that will determine the attractiveness of each market to that particular individual.

24A- Venture Concept No.1

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 24A
April 6, 2020



Opportunity:

It has become increasingly common in not only the US educational system, but our global educational system, that many public schools throughout are not given adequate funding in order to provide resources necessary for it students and staff. In our continuously evolving society, education has become more and more important in order to pursue a stable future through a career. Today, it is more common to attend school and get an education, whether it be at the elementary, middle, high school, or collegiate level. Regardless, our society encourages the importance of getting an education especially for younger generations in order to ensure that they will be set up for success. But how do we know that this will happen if so many public schools don't have the resources to do so? It is our job to ensure that our students who choose to get an education for the better of their future have the adequate resources in order to make their learning experience the best it can possibly be. Technology is something that is constantly being implemented in our schools teaching styles, however lacking technology is so common throughout these poorly funded public schools, which is what creates such opportunity in this environment. To compensate, students and teachers around the US specifically have been forced to share available resources, which does not provide the more efficient and effective way of learning. For example, with a limited amount of computers readily available to the students, switching off usage and having to create a list of who can use it and for how long has been a way of satisfying this need. However, limiting students in their time to use the technology which is crucial in lessons can only hurt their education. Especially in today's society where we have become so dependent on using technology, learning how to correctly use technology is important not only at the academic level, but socially as well. My organization targets to help students around the US that have are dealing with these issues, and my segment includes adults of any age that feel passionate in helping this unmet need. Although this big opportunity will last for a long time until completely solved, I believe this mission is urgent and it is the Equal Education Opportunity Organization's effort that will help to create a more equal educational system throughout the US.

Innovation:

My innovative service is called the Equal Education Opportunity Organization. It is a non-profit organization that strives to help the unmet need of having adequate resources in order to help students and teachers learn to their fullest potential. Its sole purpose is to provide aids for this specific issue as we understand the importance of creating equal educational opportunity for all students through an equal educational system. Setting up students for successful futures is our ultimate goal. In order to do so, we will hope fundraising events first locally, and hopefully expand nationally and even globally, to help public schools that do not have the luxury other schools may have due to a lack of funding. At these fundraising events, people will be able to make money donations or technology donations. We will take any unwanted technology people may have sitting around their houses or offices that are not being used and put them to good use in these schools. It is a great way of recycling technology and allowing these public schools to fully enjoy and utilize them through lessons being taught in class. Technology has become such a huge aspect of our society today, and schools have increased the incorporation of technological devices used in order to aid the learning experience for students. This is the goal we are pursuing for public schools that do not necessarily have those luxuries. However, dedicating the fundraisers of both money donations and technology donations will make a huge difference for these students. Once these people donate, we will ask for their email or phone number and contact them with pictures of students that benefited from their donations so they can directly see how they changed a life. This makes our organization much more intimate than others in the market.

Venture Concept:

People will invest in this organization because of its good intentions and passion behind making a difference for not only the student's futures, but our society's future as well. They may be making a switch from making donations to another organization to ours, or simply adding our organization onto their list as a cause they would like to donate to. I do not believe this would be a very difficult decision to make especially because my customers are most likely already willing to help an issue either similar to ours or completely different. Also, I believe their willingness to help a new organization and help spread awareness to the issue we are addressing is their goal as well. My competitors may be considered to be other organizations that target to help this specific issue. Although our overall goal is to aid those in need of help and realizing that these similar organizations are doing so, the amount of donations they receive can negatively affect ours, which is the sole reason as to why they are competitors. In a way, we are all working together rather than competing. Our business location plays a huge role in our potential success, we will target to expand from locally to nationally, however we will target more densely populated cities in order to give as many people as possible an opportunity to donate if they wish. In order to ensure that our organization and service will last with efficiency and effectiveness, we will need a lot of employees involved to help this organization expand to the extent we want it to. We will set values for our employees to keep in mind with everything they do in regards to the organization. These will be instilled in our employees actions and decisions. Staying organized and maintaining adaptability is very important for our organization in that we will not necessarily all be in one factory building together at one time. Trust is something these employees will need to respect due to my lack of ability to micromanage the organization at all times.

Three minor elements:

I believe my most important resource is networking and adaptability. Firstly, it is crucial as a new organization to be able to network with other similar companies/organizations/individuals who have experience in this particular market. This will not only help by advice, but they could also potentially support our organization by a way of advertising for us in our initial stage of starting up. Our adaptability should be something unparalleled by other organizations, which is something that will set us apart from other competitors. We will make sure to be able to adapt to any changes in the market, socially, etc. and will prevent from letting those changes hold us back as an organization and potentially try to use these changes t o our advantages even. Next with my current venture, I want to be able to develop an app connected to our organization that people can download and stay in touch with any news or updates we have. On this app, people will be able to make accounts and individualize their profile. They can make monetary donations through this app and I think it would be a good idea to encourage donations through a competition between account members and reward the winner who donated the most to receive some type of reward, whether it be earning a trip to be able to meet some students who benefit from their donations, etc. Also, I want to be able to upload pictures and videos of students who benefit from these donations and direct them to those who donated. This would make our organization much more intimate and make our donors feel much more involved and in touch with where exactly their donations are going and allow them to first hand see how they are helping someones life. If I launched, five years after I would want to see my organization expanding from state to state to become a national organization. I ultimately just want to expand my organization as much as possible in order to spread awareness of this issue and help as many students around the US as possible, which is my vision and mission as an entrepreneur.

23A- Your Ventures Unfair Advantage

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 23A
April 6, 2020

1) Organization
 a. Why is it valuable? 
This is valuable because it ensures that an organization is on task and staying productive in order to parallel a path of success. Staying organized has helped me make sure everything gets done and with quality.
b. Is it rare? 
Not everyone is organized to the extent that I am, so yes I would say the level of my organization is rare .
c. Is it imitable?
No, other people can be organized too.
d. Is it non-substitutable?
In terms of my own organization, I do not believe there are other resources that can provide the same benefits other than your own organization. Although there are other resources that can attempt to mirror your own organization, I believe it is a characteristic one must have in order to maintain the benefits.

2) Time management
 a. Why is it valuable? 
Time management is valuable because it allows an entrepreneur to make sure everything gets done in a timely manner and in respect of deadlines.
b. Is it rare? 
No, having time management is not rare
c. Is it imitable?
No, other people can have good time management too
d. Is it non-substitutable?
I believe this is non-substitutable because time management has specific benefits that other resources may not have. Time management makes sure an organization or entrepreneur is efficient and effective, some core characteristics needed in order to be successful.

3) Positive Attitude
 a. Why is it valuable? 
Having a positive attitude is important when trying to stay motivated and to put a consistent effort in a goal. This will ultimately help the organization reach its all time goal because although it is not an easy task, having a good attitude and mindset is very helpful.
b. Is it rare? 
No, having a positive attitude is not rare, but there are many people without it.
c. Is it imitable?
No, other people can have a positive attitude too.
d. Is it non-substitutable?
I believe having a positive attitude is non-substitutable because having a negative attitude with other resources in place of a positive attitude will still not show the same benefits. Having a positive attitude when pursuing a goal is important and is something that should not be replaced by another resource regardless of what it is.

4) Consistency
 a. Why is it valuable? 
This resource is valuable because it provides stability in an organization when pursuing a goal. One cannot reach a goal without commitment and consistency in the process. Seeing consistent improvement is both encouraging mentally and physically.
b. Is it rare? 
Consistency is not rare, however most people do not have experience and knowledge in consistency to the extent that I do. Swimming has taught me a lot about the importance of consistency.
c. Is it imitable?
No, other people can be consistent too.
d. Is it non-substitutable?
I believe this is a non-substitutable resource because of the specific benefits it provides and its long term effect on an organizations success. With consistency, it ensures that an organization is going in the right direction and prevents from any risk occurring that could potentially hurt that organization. The results are the most beneficial and rewarding when being consistent.

5) Visual Learner
 a. Why is it valuable? 
This is important in my organization because it allows me to envision what is best for my organization in the long term future. My vision is very clear and is helpful when I need to keep in mind the importance of my efforts in the process of pursuing my goal.
b. Is it rare? 
Not everyone is a visual learner so this is not rare
c. Is it imitable?
 This is imitable because someone cannot just develop this visual learner characteristic. I believe it is part of someones learning personality.
d. Is it non-substitutable?
My ability to visualize my goals and exactly how I will reach them with my organization has shown that it is non-substitutable and no other resources provide the unique benefits that this does.


6) Accountability
 a. Why is it valuable? 
This is valuable because I am easily able to hold myself accountable and responsible for the decisions I make in regards to my organization. It helps me make the best choices for the well being of my organization.
b. Is it rare? 
No, other people are accountable too
c. Is it imitable?
No, other people can be accountable too.
d. Is it non-substitutable?
This is non-substitute because no other resource or robot other than "responsible" can match the benefits of this resource. It is something that enforces the importance of making the right decisions and keeping the well being of the company in mind at all times.

7) Hands On experience
 a. Why is it valuable? 
This is valuable because experience in a field prior to pursuing an entrepreneurial career in it is important, for me at least. I believe being able to see the works and how the process is develops first hand through hands on experience is really valuable.
b. Is it rare? 
No, other people can work in my organization hands on too
c. Is it imitable?
No, other people can have similar hands on experience to me
d. Is it non-substitutable?
This is non-substitutable because someone who does not have this experience but a plethora of other resources still may not have the in depth understanding of the behind-the-scenes that goes into my organization. Being engaged and involved in my organization and the process itself is crucial to me.

 8) Investing $2,000 in start up for organization
 a. Why is it valuable? 
This is valuable and necessary in the start up for my organization to take care of basic things in order to get the ball rolling
b. Is it rare? 
No, a lot of people have $2,000
c. Is it imitable?
No, anyone can get $2,000
d. Is it non-substitutable?
Yes this is non-substitutable because money can provide benefits and get things for my organization that other resources cannot.


9) Networking 
 a. Why is it valuable? 
This is valuable because networking can expand the help I can get with my organization such as advertising and advice. This is very important when starting up a business
b. Is it rare? 
Yes, this is a rare resource because my market and industry is very narrow and requires a certain type of company/ indivuals with certain experience or jobs that I need to network to.
c. Is it imitable?
Yes, because although some people can network, networking in my specific area is not common and someone cannot easily copy.
d. Is it non-substitutable?
This is non-substituatble because networking with similar companies provides benefits that can determine the success of my organization. No other resources can provide these same benefits that networking can.

10) Adaptability
 a. Why is it valuable? 
This is valuable because it is very likely that I will experience adversity with my company and will have to adapt quickly in order to keep my organization successful. Being able to adapt quickly to a changing environment is very important.
b. Is it rare? 
This is rare because a lot of entrepreneurs and companies struggle with being able to adapt quickly to a dramatic change in the market or economy as a whole, which is why so many companies that are just starting up fail so easily.
c. Is it imitable?
No, other people can learn how to be adaptable.
d. Is it non-substitutable?
This is non-substitutable because adaptability is the only resource an organization or entrepreneur needs in order to stay successful during a dramatic change in the market. Being able to adapt will prevent the company from being severely affected by a change.


I believe my networking resource is the most important to my organization. This is most important to my venture compared to my other resources because it truly determines the success my organization will see when starting up as a new company. Networking to other similar organizations and communicating with people who are in the market and share similar goals and interests as my organization can dramatically help my organization not only through advertisement, but also in receiving insightful advice that they might have from their own experiences.

22A- Elevator Pitch No.3

Kalie Novosedliak
Professor Pryor
ENT3003- Assignemnt 22A
April 2, 2020




1. https://youtu.be/jyQ3_Q_nR34

2. I wanted to make sure I spoke louder than my last elevator pitch. The feedback I received was very positive and encouraging! This was the main component of my elevator pitch I wanted to improve on.
I thought all of the feedback I got from my second elevator pitch was right on and useful, and most definitely things I can keep in mind for the future!

3. Based on the feedback, I kept a lot of the elevator pitch the same. I spoke a little louder and more clearly which was the biggest change in comparison to my prior elevator pitch. Overall, the content of what I was saying and my hand gesture remained similar, but my speaking voice was what changed.

21A- Reading Reflection No.2

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 21A
March 31, 2020



Innovation and Entrepreneurship, by Peter Drucker

1. This book is separated into three different stages that Drucker believes is crucial to know as a successful entrepreneur. These sections include the practice of innovation, the practice of entrepreneurship, and entrepreneurial strategies. Each of these stages all develop a constant theme of innovation seen throughout the book, pointing to the importance of constantly innovating in order to find new opportunities, how to efficiently carry out innovative ideas to become successful, and how to identify an appropriate way to introduce your innovation to the market. Throughout this whole book, Drucker consistently encourages not only the importance of innovation in entrepreneurship, but especially the correct way to do it in order to be the most successful in any given market. He lists the seven main sources of innovation to support his claims and also points out the importance of keeping up with financial and social aspects or elements of being innovative and one step ahead towards success.

2. I believe this book completely connects with what we are learning in ENT3003 with out own business concepts. By reading this book, I am able to apply it to my business concept in order to put my innovative ideas into perspective and to assure that they are paralleling the techniques and advice Drucker gives. Similarly to Professor Pryor, Drucker constantly enforces the importance of being innovative and different in your entrepreneurial idea or career.

3. The exercise I would design for the class is for every student to conduct an analysis or reflection for their business concept and the seven main sources of innovation in Drucker's book. They would need to answer each of the following things and in detail connect each source with their business idea in order to check of all of them. The sources are: The unexpected(unexpected success, failure, unexpected outside event), the incongruity(the reality of your business concept as it actually is or how it ought to be), innovation based on process need, changes in the industry or market structure that would have immediate effects on your business, demographics,potential changes in perception, mood, and meaning for your product/service, and how new knowledge would affect the innovation of your business concept.

4. I was surprised to learn about how frequently and how severe changes in the market can be. I always thought a company was able to create whatever they did and as long as it was innovative, would be successful in a society like ours today. I learned that social and financial patters in the market have a dramatic effect on each business in that market and how much those businesses have to constantly be prepared for a change and learn how to adapt quickly through innovation.

20A- Growing Your Social Capital

Kalie Novosedliak
Professor Pryor
ENT3003, Assignment 20A
March 24, 2020


1.
Jennifer Templeman

Expert on your market

I found Jennifer by Google searching the best nonprofit organizations that aid the educational system and found Jumpstart, the organization Jennifer is a part of. I found her contact information at the bottom of the home page with her email and phone number and contacted her with that information.

Jennifer did me a favor and was able to give me advice on the tips and tricks Jumpstart used in order to become so successful. In return I donated to Jumpstart in order to help their organization.

Including Jennifer will advance my networking skills and we have developed a relationship where I feel like she will always be more than happy to answer any questions I have regarding our market.


2.
Christine Patton

Domain expert of your industry

I found Christine's contact information on the home page of the Jumpstart organization website. Her phone number and email was listed under her role for Jumpstart which is the head of the Research and Evaluation wing.

Christine did me a favor in educating me the steps Jumpstart takes in order to evaluate their own success, the logistics of their actions and funding, and the research needed to be done in order to make sure they continue on the right track in regards to their long term goals. In return, I donated to the Jumpstart organization in support of not only the organization itself, but the issue it stands for.

Including Christine in my networking skills has definitely broadened my opportunity for connections with my business concept and will help me follow the steps that made them so successful, hoping that my organization will mirror similar success.


3.
Quenita Fry(Expediacares Ambassador)

Important Supplier to your industry

I Google searched companies that dedicate effort into aiding the education for children not only locally, but globally as well because I realize some larger companies have the platform to do so. Expedia has a program called Expediacares that reaches out globally and locally to better the lives of children through educational programs and supporting the learning experience for public schools.

Christine did me a favor in educating me on Expediacares and the background and actions that go behind making this campaign so unique. I loved learning about how Expediacares was started and hearing about how many people are devoted to participating in this campaign in order to make a difference in children's' lives all around the world.  I did not necessarily do anything in return for this, but I did more research on this program and have spread awareness by telling friends and family about Expediacares.

Including Quenita Fry in my networking has advances my opportunity in knowing that I can run any of my ideas by her and getting her own, genuine opinion based off of her experience and knowledge from working with Expediacares and being so involved.



This experience most definitely has shaped and furthered my passion for such a cause. It was great to learn about everyone's experience in this industry and market. I can relate to these people and the passion for wanting to make a difference in the education system. It encourages me to be more confident in future networking events and not be afraid of sharing my passion and my vision and getting feedback in order to improve in my ideas. This differed from my past networking experiences because it directly related to my own business concept, so I found myself to be much more interested and engaged in this networking process rather than with other companies/individuals.

19A- Idea Napkin No.2

Kalie Novosedliak
Professor Pryor
ENT3003, Assignment 19A
March 24, 2020


1. I am a collegiate athlete attending the University of Florida. As a college student, I fully support the idea of encouraging the importance of education and how it directly pertains to future success. Some of my talents include swimming, playing the piano, and surfing. I find that these are all hobbies that require dedication and ambition in order to be successful, which I think parallels the characteristics of a successful organization and entrepreneur. Some of my aspirations include creating a more stable and equal educational system throughout the US and eventually expand to globally. This is something I am very passionate about because I am aware of the unequal opportunities that are present to students throughout the US. I see my business concept playing a role in my life knowing that I am helping others and influencing others' lives through the efforts of my organization. This is a huge role in my life because I understand that it will take a lot of time and effort in order to keep it successful.

2. The unmet need I am addressing through my business concept is the lack of funding given to schools throughout the US that do not allow for students and staff, especially teachers, to learn and work at their greatest potential. Especially for students, adequate resources should be available in order to get the best learning experience. My organization involves fund raising events across the country in order to donate to these particular schools that do not have the resources necessary for their students and staff. My organization also offers the opportunity for customers to donate any unwanted technology that still works such as printers, computers, tablets, etc that will be immediately implemented in the learning style of these schools once enough resources are available.

3. I am offering it to a wide range of customers that obtain various demographic and psycho graphic characteristics. Ultimately, I am offering this to anyone who feels passionate and generous in helping this unmet need that is so widespread throughout our country and such a severe problem. My customers will most likely be older adults all over the country that are aware of this problem.

4. My customers will put money and donations into my service because it directly gives back to those in need, particularly those who our society's hands are in. In an effort to help this issue, my customers know that their donations are greatly affecting the lives of these students most importantly and providing them with a better education to set them up for successful futures.

5. The intentions of my business concept/organization are what ultimately sets me apart from the rest. The passion and drive behind this whole organization will show and make it much more attractive to customers wanting to donate and help. Exposing the severity of this problem is part of the campaign. Another thing that sets my organization apart from the others is the concept that every customer will get some form of gratitude for donating, whether that may be a picture of a student with a resource the customer provided, or a thank you letter from a student that received help directly from them.

I believe each of these five elements most definitely work together, and help strengthen my business concept. I like this assignment because it forces me to think of the logistics of this organization and how I can make it the best possible. From my feedback on my first Idea Napkin, I was encouraged to be more in depth with my answers to get a better understanding of the "how". Another piece of feedback I got was to keep in mind the importance of being different and how setting my organization apart from the others is important to be successful, so incorporating more ideas into this element was one thing I tried to focus on.

17A- Elevator Pitch No.2

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 17A
March 19 2020


1) https://youtu.be/dYpAXSsRl9o

2) For my second elevator pitch, I rally wanted to take into consideration the feedback I got from my first one in order to improve in the delivery of my pitch. I got very positive feedback from peers in my group in regards to the way I delivered my speech. They said I seemed smooth and and natural and liked my hand motions. This is something I focused on for this elevator pitch and I also was able to talk all off of my head rather than memorizing the majority of it. I though all of their feedback was very useful and insightful and I will most definitely keep it in mind when completing further elevator pitches.

3) Based on the feedback, I didn't change much. I more so wanted to make it feel more natural rather than memorized. I found it much easier to freely talk about my opportunity after looking over feedback and watching my first elevator pitch and looking for things I could do better.

18A- Create a Customer Avatar

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 18A
March 19 2020

This is my Avatar, Ruth. She is a middle old(70 years old), American woman who has a passion for helping children and an advocate for making sure they all have the opportunity to get an education. Her hobbies include doing yoga, babysitting her grandchildren, and taking her dog on walks at the beach. She drives a black Mercedes Benz. She loves to read and believes it is a crucial aspect of learning especially for young adults as they go throughout elementary, middle and high school. Her favorite books would include The Smartest Kids in The World by Amanda Ripley and Savage Inequalities by Jonathan Kozol. Although she rarely watches TV, when she does she often reaches towards the Food Network Channel, the news, or HGTV. She has one biological young daughter(30 years old) who has a son and a daughter herself. She loves Obama and believes he is the best president of all times.

One thing I have in common with my avatar is our passion to seek equality in the educational opportunities given to students. I do not think this is a coincidence because this is such a widespread problem throughout our society not only nationally but globally and there needs to be a solution to this problem.

16A- What's Your Secret Sauce?

Kalie Novosedliak
Professor Pryor
ENT3003 Assignment 16A
12 March 2020


1. Ever since I was 8, I have competitively swam and have developed an unparalleled work ethic in what I do when training for the sport at the collegiate level. I have 9 practices a week, making sure I have good time management in order to get work done, on time, and with quality. It has taught me how to be productive in everything that I do and give 100% at all times.

2. My mom is a very organized person, so I grew up constantly being influenced by that. Luckily, I picked up on her good habits in being organized and it has helped me a lot in getting work done and learning how to handle things a certain way in order to make the most out of everything I do whether its with my school work, how well I keep my room and my house, or simply just planning out my week to ensure I will not miss anything.

3. My parents have always encouraged the importance of communication to me growing up not only with them, but with my relationships with coaches, teachers, teammates, significant others, friends, etc. This has most definitely made a huge difference in having healthy relationships with people in my life and minimizes the probability of miscommunication that leads to potential problems.

4. My personality is very honest and upfront when necessary. I am not afraid to stand up for something or speak my mind regarding something that I think is wrong or negatively affecting me or anyone around me. I believe this is important and connects to communication.

5. As an older sister and first child, I would definitely say that I take on a "mom role" over my brother. My friends have even told me I am the mom of the group in always making sure everyone is okay or if someone needs something I am the first person to help. With this comes a characteristic of responsibility that I feel I obtain from being an older sister and as a part of my personality to begin with.


Interviews:

1. My roommate, Ellie
Ellie said that I am very organized and responsible with how I approach things and take care of things. She also said I do a good job in staying on top of important things and prioritizing.

2. Mom
My mom said that I am very independent and responsible with what I do and how I handle everything that comes my day. She used my move across country to go to college as an example of my independence.

3. Dad
My dad said that I am good in knowing when to have fun and when to buckle down and focus. He also said that I give 100% effort in everything that I do.

4. Coach
My Coach said that I am very ambitious and hardworking in the classroom and in the pool. He is proud of the changes I have made and how coachable I have become over the past two years at UF.

5.Brother
My brother emphasized that I am responsible and good at taking care of things and people. He said I am always considerate of other people and have looked after him constantly.


Reflection:
After these interviews and a reflection on myself, I have found a lot of parallels in what others perceive me to be and how I see myself. I decided to interview people who are closest to me that know me best in order to get the most accurate reads on certain characteristics I have like responsibility, hard working, efficient, etc. I don't think there are any differences in my part 1 and the interviews and I would not change anything from my part 1. 

15A- Figuring Out Buyer Behavior No.2

Kalie Novosedliak
Professor Pryor
ENT3003 Assignment 15A
12 March 2020



I determined that the individuals who fit in my segment were those directly and indirectly affected by the lack of adequate resources provided to public schools as a result of a low-income community or poor public school funding. I found three people on the UF swim team to interview, who attended preliminary school in the Gainesville community that experienced aspects like these. To my customers who actually fund the nonprofit organization I created in order to help this issue and unmet need by my specific segment, each of them believe that buyers(those who donate) pick where to contribute to based on the legitimacy and based on the particular purpose of that organization and what they feel most passionate about. All three of my interviewees said that they would either donate cash or finance depending on the organization and how widespread the issue is throughout the US. This would have to be an online transaction unless those donating have a local funding event held by my organization in order to donate in person there. The post purchase evaluation would be the easiest and most straight forwards part of this interview that I found their answers to all parallel. They said as long as their money is going to a good cause and aiding someone or something that is in need, they will feel that the purchase was a good idea. They said a bad purchase would be donating to a cause that they feel should not be a priority in fixing and furthermore that goes through an organization that lacks legitimacy and clarity in how exactly they approach the issue through funding and donations. All three of my interviews were very similar in that they all agreed that the pre and post purchase evaluation are very important when determining the future success or failure of an organization, product, etc. They believed that because my organization addresses an important issue, they feel that as part of the segment of my issue it will be popular. These interviews leave me to believe that my organization in efforts to help this cause will be successful in regards to the aspects addressed of this assignment. 

14A- Halfway Reflection

Kalie Novosedliak
Professor Pryor
ENT3003, Assignment 14A
27 February 2020


1. In order to be successful in this course thus far and to keep up with the requirements, I most definitely had to maintain good time management and staying organized. Because there are multiple assignments due each week and on top of two lectures, it is important to not procrastinate work. The work in this class is time consuming and although it isn't necessarily vigorous or super difficult, the assignments are though provoking and are not supposed to be rushed. I have to plan each week in regards to setting time aside to watch the lectures and complete all of the assignments that meet the criteria.

2. I have most definitely felt like giving up when watching the lectures. Because they all range around an hour and thirty minutes each, it is sometimes difficult to stay focused the whole time and focus on the lesson. Professor Pryor has quizzes every Monday called "Cupcakes", that ensure you are watching the lectures closely and paying attention to the lesson. This definitely motivates me to not give up and to complete them. Knowing that watching the lectures will directly affect my grade is one thing that pulled me through. I believe I have developed a tenacious attitude from this course over the past two months. I enjoy this class because the assignments require you to think about your answers after considering the lessons of the lectures. The length of completing the assignments and the lectures most definitely contributed to this. 

3.
- One tip I would highly suggest considering is fostering the skills of time management and putting 100% in everything you do. In order to get the most out of this class as possible, it is important to stay focused and set enough time aside throughout the week to correctly complete the lectures and assignments. Staying on top of it and getting the work done even when you don't want to is a characteristic of a tenacious mindset every entrepreneur must have in order to be successful.

- Another tip I would give is to not become complacent in this course when it comes to doing the lectures and assignments. Being lazy in the course will not get you anywhere or benefit you whatsoever so be sure to embrace the tenacious mindset and disregard any challenges of complacency throughout the process of this class.

- The last tip I would give is to ask questions if you are confused in regards to the lessons taught in the lectures or the requirements for an assignment. One thing successful entrepreneurs are good at is asking questions and the ability to figure out a way to find an answer. Professor Pryor and Riley Kiefer are both really good at answering questions you may have both in class and via email. Do not let your confusion get in the way of your tenacious mindset and act as a roadblock to your success!

13A- Reading Reflection No.1

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 13A
27 February 2020

Reflection on Steve Jobs by Walter Isaacson

- What surprised you the most?
I was most surprise to learn that Steve Jobs was using drugs, specifically psychedelics while in college. I know drugs are very common especially more so in the college scene, however I never pictured Jobs to be into that. I more so assumed he would be more closed off, quiet, nerdy, and really focused on his school work.

- What about the entrepreneur did you most admire?
I was most impressed to learn about the passion he had for his vision and the extent Jobs went in order to accomplish some of his biggest goals through Apple. From getting fired from Apple to completely transforming the company and making it exponentially more successful is inspiring and shows that ambition and passion are large aspects of success.

- What about the entrepreneur did you least admire?
Ironically, I least admired the control Jobs wanted to have of his vision, which ultimately made him really hard to work with. I feel that one of the most important characteristics an entrepreneur needs is the ability with work well with others to collaborate in effort to reach for the highest potential for that particular service or product. With this in mind and knowing that Jobs does not exactly fit into that, I least admire his lack of patience in receiving help from others purely because his vision was so set. So in some ways, his strong passion is something that I admire most and also brings out characters that I least admire.

- Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
Yes, Steve Jobs most definitely experienced adversity and failure throughout his career. Although he is a very successful entrepreneur, it is almost impossible for any entrepreneur to not experience failure. Many of his launched products may be considered failures because they did not become as popular as others. The Pixar Image Computer is just one example of a product that Jobs would consider a "failure". From these failures however, Jobs was able to learn and improve from his mistakes which ultimately helped him in the long run, just like most entrepreneurs.

-What competencies did you notice that the entrepreneur exhibited?
One competency that I noticed Steve Jobs obtained was his ability to be innovative with the ideas he came up with. This is what led Jobs to become so successful. The platform he created with Apple, in initiating its own operating system is something that makes his ideas and products so unique from competitors.

- Identify at least one part of the reading that was confusing to you.
I found the reading to be relatively easy and didn't find anything to challenging or confusing. One of the things that I believe would have helped my complete understanding of Jobs is to learn more about his background and life leading up to his successful career. I feel like this is important in understanding an entrepreneur because their background and early life most likely influenced their decisions as an adult and in their career. I also think I would have understood a little better if Isaacson made connections between things of his early life and how exactly they might have impacted his career.

- If you were able to ask two questions to the entrepreneur, what would you ask? Why?
         1. What has had the biggest influence on your career in regards to your success?     Understanding the most influential part of his success would most definitely inspire other entrepreneurs to become as successful as Jobs is.
         2. After all of your experience and knowledge throughout your career, what is one thing you would tell yourself before becoming successful and why?     I think reflection on oneself is also very important for self improvement and realizing how far one has come. This is also another tip that would hopefully help other entrepreneurs.

- For fun: What do you think the entrepreneur's opinion was of hard work? Do you share that opinion?
I think Steve Jobs encouraged the importance of hard work in order to become successful, which more definitely overlaps with my own opinion. Nothing comes easy and if it did, everyone would do it. So Jobs most definitely believes that hard work is a crucial characteristic an entrepreneur must have in order to reach a goal.

12A- Figuring Out Buyer Behavior No.1

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 12A
20 February 2020


I chose my segment to target students who attend and staff who work at poorly funded public schools throughout the US, that are directly affected by the lack of adequate resources provided by the school due to financial challenges. Students who fall into this category would be anywhere in public elementary,middle or high school.

In order to find three people that would qualify for my segment to be interviewed, I went to the Gator Swim Club Practice(which is right after my swim practice) in the O'Connell Center. Here I happened to find a lot of students who attend poorly funded middle schools and high schools throughout Gainesville. Two of my interviewees are students at Gainesville High School, one a sophomore and one a senior. They both agreed that there is even a lack of resources at her school in regards to enough available computers in the classrooms or labs. In order to find a solution to this problem they told me that there is a sign up sheet in order to get in line to use the computers. In their google searches related to this problem they always are on the lookout for cheap computers or tablets that they can use in replacement of those at school, but talk with their parents and have trouble affording them. My third interviewee is a middle school student at Fort Clarke Middle School and he said his education was definitely influenced by the lack of resources at his school. He specifically said that there was a lack of paper and printing at the school, so in a lot of the lessons, his teachers were only allowed to make a couple copies of whatever needed to be printed and the class had to share. He said in order to help this problem he would try to take a picture of the paper needed for the lesson and look at it off of his phone, but often times that would lead him to be distracted and go on social media or start texting, so he wasn't completely focused.

I found that all of my interviewees had a lot in common in seeing opportunity in this unmet need that affects their education. Although they dealt with different problems, it all roots from a lack of funding and resources provided to the students and staff.

My interviewees all deal with the effects taken upon their education as a result of this poor funding. They agree that this solution of fundraising and donating would have a hug positive impact on their lives and would help their motivation to learn and work their hardest. They were all definitely aware of the need and believe we need to spread awareness throughout the US of how much this problem could affect their futures.

11A- Idea Napkin No.1

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 11A
20 February 2020


1. YOU:
I am someone who is constantly encouraging people to try their hardest in reaching their fullest potential. I would consider myself a very positive and optimistic person especially when it involves changing lives, specifically in the education system, which related to my concept. I believe this business plays a huge role in my life because I am very passionate about helping in any way I can especially a widespread unmet need such as the education system in our country that affects the lives of so many people.

2. WHAT ARE YOU OFFERING TO CUSTOMERS?
I am offering my customers(students and staff who work for or attend poorly funded public schools) a nonprofit organization that strives to raise money in order to help provide adequate resources in order to improve their learning/teaching experience. Many schools around the US do not have access to technology and standard resources in order to allow teachers to teach and students to learn without any limitations. This organization will hold fundraisers around the US to raise money for this unmet need and will also take in any donations of unwanted technology that can be put to use in these classrooms such as computers, printers, projectors, tablets, etc.


3. WHO ARE YOU OFFERING IT TO?
I am offering this service to students who attend and staff who work for poorly funded public schools around the US that do not have adequate resources in order to allow them to reach their fullest potential. Specifically those at schools who do not have access to standard technology to aid the learning process such as computers, printers, projectors or even standard resources such as paper, pencils, pens, and other necessary resources.


4. WHY DO THEY CARE?
Today, education is so important in order to be successful in one's future. Limiting students' academic potentials due to a lack of resources is a widespread unmet need, but because this is such a crucial aspect of becoming a successful individual of our society, education should constantly be encouraged and one of our top priorities. This service directly determines and affects my customers' future and success.

5. WHAT ARE YOUR CORE COMPETENCIES?
The process in donating or fundraising will be very easy to follow and simple in order to make it an effortless experience. Those who donate will also very followed by updates on how their simple act of kindness affected a certain student or school, so we will have students who benefit from this service send thank you cards to those who made an impact on their lives.


I believe all of these elements work together well in analyzing my business concept in order to assure it will be successful. I have not found that any of these elements are weaker aspects of my business concept solely because this is such a widespread unmet need for our society and the education system can never have too much help. This problem does not only affect my direct customers, but also sets a social and education standard for everyone else outside of the boundary, so it should be a collective effort in aiding this problem.

10A- Elevator Pitch No.1

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 10A
13 February 2020


Link to Elevator Pitch:

https://youtu.be/C282bSpMU_c

9A- Testing the Hypothesis, Part 2

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 9A
13 February 2020


WHO: Although this is a widespread and in depth unmet need globally, I was still able to find five people who do not have this unmet need. All of my interviewees are however aware of this unmet need in a lack of enough education funding for public schools in order to provide students with adequate learning opportunities and resources. My first interviewee is my academic adviser for the athletic department here at UF. Although he doesn't directly have this unmet need, he believes that there is an imbalance between schools and students in learning abilities to allow kids to reach their fullest academic potential. As a part of the athletic academic center himself, he is aware of how the many available resources positively affect his student -athletes' academic performance. My second and fourth interviewees are students here at UF that are provided with more than enough resources in order to be supported academically. They said although they are students just like those at poorly funded public schools, they agreed that their education opportunities are much better and more efficient than those who are not lucky enough to have the resources they do. My third and fifth interviewees are parents of students who attend UF. They emphasized their priority in making sure their children have resources in order to become successful academically and recognize the importance of encouraging more public school funding in order to set young generations up for success like they do their own kids.


WHAT:  All of my interviewees believe this unmet need would be much more difficult to find a proper solution to that would completely solve the lack of funding for public schools in the US, however the effort put forth in this opportunity will make a big difference. They believe the solution to this is much more complex than that of many other opportunities, thus making it much more important to emphasize the development of solutions in order to stop from this unmet need worsening.


WHY: The underlying cause of my outsider interviewees needs' vary slightly from those who are in the boundary. Although they are indirect prototypes of this unmet need, an improvement in this opportunity could potentially result in an enhanced opportunity for each of my interviewees and society in the U.S. as a whole.

	Inside the Boundary	Outside the Boundary
Who	-People who work at poorly funded public schools: Teachers Faculty Counselors Other staff members -Students who attend poorly funded public schools -Parents of students who attend poorly public schools	-Students in the US that have adequate resources at their public schools -Parents of students who attend adequately funded public schools -Staff would work at adequately funded public schools
What	-Give equal learning opportunities to students across the US -Allow teachers and other faculty to maximize their ability to work/teach students without limitations -Adequate resources for staff and students at poorly funded public schools	-Create organizations to help fund and raise money for poorly funded schools -Have to move towns or cities in order to be in the district of a school with adequate resources available.
Why	-Not enough funding dedicated to education  in the US -Hard to distribute  money equally throughout schools in the US	-Sets a higher educational standard for the US. -Creates more opportunities -Better education system for future generations, setting them up to be successful

8A- Solving the Problem

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 8A
6 February 2020


1. Budget cuts result in insufficient funding for public schools throughout the U.S. to provide adequate resources to their students, teachers and faculty in order to provide equal learning and teaching opportunities.

2. My solution to this opportunity is to create a foundation or organization dedicated to charity for public schools facing this problem in high poverty communities. This non-profit organization will set goals to raise money and collect donated resources that schools can use in their learning processes. It will allow people throughout the United States to donate any computers, or learning related technology or resources which will then be dispersed to schools in need. It will also hold and create fundraising events throughout the United States in order to raise money for schools to dedicate these funds towards improving their educational system and style.

7A- Testing the Hypothesis- Part 1

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 7A
5 February 2020


1. Budget cuts in the education Department affect public schools and the availability of resources to students in the US.

2. The opportunity I have identified is the need for public school funding in order to make sure there are adequate resources of technology used for efficient learning, enough teachers and staff, and other factors in order to allow public schools and their students to reach their maximum learning potential.


Who: Public Schools and Students of the United States
What: Many public schools throughout the US have insufficient funds in order to provide adequate learning opportunities for their students.
Why: Budget cuts and a lack of tax payer money dedicated to funding public education.

3.

Testing the Who: Teachers, other faculty and staff members are others who also share this need alongside students.
Testing the What: Not all public schools have this need, but this need specifically pertains to the public schools in poor communities of the US and with inadequate education funding.
Testing the Why: There are numerous different potential reasons a public school in the US may have a lack of funding in order to provide adequate resources to their students and staff. Although government funding and property tax payers contribute a large role in the funding for this problem, some other factors may simply root from the community itself, and the high poverty factors that may influence the public schools' resources in that specific community. These pertain to the social factors that also influence this problem.


4.  Interviews:

A. Eleanor Hatton-
        Eleanor is a UF student athlete from England, and once she got familiar with Gainesville and it as a community, she said one of the first things she noticed is how run down the public elementary, middle, and high schools look compared to England. This is a perfect representation of an outside look into the obvious insufficient funds given to public schools in our own community. Eleanor believes this is a major problem even seeing it in her own community especially because children and younger generations are our future, so it is important we give them enough resources to be inspired to reach their full potential and to encourage the importance and power of education for the better of not only their futures, but for the US as a whole. She believes there is not enough light shed on this problem and that it is important for the US to implement a new and more efficient way of funding public schools, making it one of their top priorities because she knows that it is such a widespread problem throughout the US especially in comparison to England.


B. Kirschtine Balbuena-
        Kirschtine grew up in Gainesville, FL where there is obvious insufficient funding for the elementary, middle, and high schools. Going through these schools she could not stress enough how hard it was for her to simply get time on one of the school computers throughout her childhood because there were so few and they were always occupied by other students. She believes there is a much more efficient way of learning and emphasized the impact it potentially had on her own education as a child and teenager. She said it definitely took a tole on the teachers and their teaching style because they had to revolve their style around the lack of resources available in the class. She definitely believes this problem roots from the financial struggle throughout her community and has been able to first handedly see the effects it has on the education system.

C. Ryan Riccatelli-
      Mr. Ricatelli is a family friend of mine that teaches at my high school, Carlsbad High School. He is really involved with ASB, so he is very in touch with the financial piece that runs through the schools resources. Luckily, I was fortunate enough to go to a high school with plenty of resources for both the students and teachers, however Mr. Ricatelli has also taught at schools in high poverty communities and says there is a "day and night" difference in learning opportunities between the two. As a teacher, Mr. Ricatelli showed me how difficult it is to teach with inadequate resources. For example, in his classes at Carlsbad High School, advanced technology is readily available at all times with a projector in each classroom and Apple Mac computers. He says he implements the use of these resources in his everyday lessons, but at other less fortunate schools, he didn't have these same resources so he would have to try and explain verbally rather than being able to have visuals to aid the learning process. He says that because of this and knowing that many students are visual learners, he saw those particular people struggle more in class ad first handedly was able to see how something like this affected students' ability to learn. He encourages for public schools to host fundraising events throughout a community in order to maximize the amount of funding possible when government funding and property taxes do not meet the necessary standards.


D. Dave Novosedliak-
     I interviewed my dad to get the perspective of a parent and their view on insufficient funding for public schools throughout the US. In San Diego, the public schools are very competitive, so it is commonly found that families will move to a certain area simply so that their kids can attend that school for the resources it has and the opportunity it holds. My dad said that early education is crucial when striving for a successful career, so it's a shame that some students don't even have the opportunities to maximize their learning capabilities especially because this is due to uncontrollable factors. My dad believes this would be a difficult problem to solve, but it is important our society continues to fight for an improved education system in order to even out the learning opportunities throughout the US. He thinks this problem roots from insufficient funding.

E. Celi Guzman-
     Celi Guzman is one of my teammates on the UF swim team. She is Puerto Rican and often visits for swim meets or family. She has seen both education systems in Puerto Rico and the US, and definitely says its much better in the US, although many schools in America are much more crowded and populated with students than in Puerto Rico. She thinks it's very important for students to be able to be provided with adequate resources in order to learn material necessary for life lessons. She believes it goes much farther than the academic side, but also sets students up socially as well. Young children are finding themselves at this time and in the process it's important for them to feel comfortable and confident in themselves, and the learning part of that plays a huge role. Between the US and Puerto Rico, she definitely believes this problem roots from insufficient government funds dedicated to public education and hopes to see a change in the future.

5. These interviews and this opportunity really opened by eyes to how important it is for our communities to push for a better and more efficient education system through financials. Something as important as education should not be such a widespread problem throughout the US and even globally. I am now able to see the perspectives of many different types of people in order to give me a better understanding of the capacity of this problem and the passion behind trying to find a solution. After these interviews, I know a lot more about this opportunity, especially that teachers are especially affected by this problem, not only students. This opportunity affects everyone, not just students, or teachers, but it is a much more widespread problem that parents, students, teachers, and so forth face.

6A- Identifying Opportunities in Economic and Regulatory Trends

Kalie Novosedliak
Professor Pryor
ENT3003- Assignment 6A
5 February 2020


Economic Trends:

1. "Japan's Economic Growth Falls Sharply as Exports Slow"

     A. https://www.nytimes.com/2019/11/13/business/japan-economy.html
     B. I believe there is opportunity here because Japan's economic growth has dramatically decreased due to a decreased Japanese dollar, lowering exports, and and slower consumption. This is mostly a result of the trade war between China and U.S., because the demand for Chinese exports(made with Japanese machinery) has decreased, ultimately creating for slow global growth and having a particular harsh effect on Japan's economy.
    C. I believe the prototypical customer in this opportunity are employees of large Japanese businesses/firms. With a decrease in demand for specific goods and serviced produced by these workers, they first handedly experience possible drawbacks in income or availability of work.
    D. I believe this opportunity is relatively difficult to exploit because it is a result of other uncontrollable economic factors. As the third largest economy in the world, Japanese exports hold a strong influence on their economy, government, and citizens, so a recession like this is difficult to exploit.
    E. I saw this opportunity because I realized how it can affect Japanese companies and their employees who greatly depend on their jobs. This opportunity has a large potential to affect the lives of many Japanese people and families, so I feel it's important to look closer at this opportunity and if there is a potential solution to prevent it from growing.


2. "GDP: U.S. economy grew 2.3 percent in 2019, the slowest of Trump's presidency"

     A. https://www.washingtonpost.com/business/2020/01/30/us-economy-grew-23-percent-2019-slowest-trumps-presidency-held-back-by-trade-fears-global-slowdown/
     B. I believe there is opportunity here because it examines Trump's influential decisions on the growth of the U.S. economy. An example of this would be the trade war between the US and China and the potential effects it had on US economic growth. It also predicts the potential future US economic trends, so I see opportunity in how to make sure the US economy is growing at an increasing rate, to reach Trump's promise of 3%.
      C. I believe the prototypical customers in this opportunity are US global companies/firms and people who work in the US, especially those who work to make globalized goods and services. The growth of the economy has a direct effect on these companies and how successful they are.
       D. I believe this opportunity is relatively difficult to exploit because it is on such a large global scale. There are a lot of varying factors that play a role in the decision making process in regards to the US economy and how it affects other countries' economies as well.
        E. I saw this opportunity because it is important to keep an economy growing and reflect on the growth rate and why it may or may not be growing as much as Trump promised in order to attempt to improve going forward.



Regulatory Changes:

1. "'Getting Worse, Not Better': Illegal Pot Market Booming In California Despite Legalization"
   
     A. https://www.nytimes.com/2019/04/27/us/marijuana-california-legalization.html
     B. I believe there is opportunity here because law enforcement officials are constantly finding illegal marijuana farms and are searching for a solution to prevent from this problem worsening. Although marijuana has been legalized in California, Gavin Newson, the governor or California, believes the issue of illegal marijuana is worsening rather than improving.
     C. I believe the prototypical customer of this opportunity are these illicit marijuana consumers. Because so much marijuana is produced by uncertified or licensed farms, it is dangerous to consume unregulated marijuana.
     D. I believe this is a relatively difficult opportunity to exploit simply because law enforcement officials cannot control so many illegal marijuana farms. These exist without the concern of the law, so it would be difficult to find a way in gaining control over unregulated farms especially because there are so many in California.
     E. I am from California, so I saw opportunity in this because I am curious in how exactly the illegal marijuana market effects our economy as a whole in California. I am aware that this is an issue currently being faced, but I am interested in the potential opportunity of this problem in my state.


2. "Virginia: thousands of armed protestors rally against gun control bills"

     A. https://www.theguardian.com/us-news/2020/jan/20/virginia-gun-rally-activists-richmond
     B. I believe there is opportunity here because of the disagreement on the strict laws in regards to gun control made by state Democrats. Many gun rights activists are upset with these new laws, and democratic politicians throughout the US are trying to impose harsher restrictions on gun control regardless of the opinions of gun rights activists.
     C. The prototypical customers of this opportunity are those who obtain are are pursuing to obtain a gun in Virginia or the US, as gun law enforcements vary throughout the country however have become increasingly stricter with democratic influence. 
     D. I believe this opportunity is relatively difficult to exploit considering the fact that these new laws are very unlikely to change in gun rights activists favor. Democrats of Virginia who impose these laws on guns are confident and unwilling to change.
     E. I see opportunity in this because there are so many gun rights activists who are unhappy with the increasing popularity of the democratic influence in regards to gun control and the strict laws being imposed. It is such a controversial topic in today's political climate.